You can add a link to your Curriculum Vitae PDF (or any other web content) under the "Additional Web Link" section on the Web Profile screen within Watermark Faculty Success (see below for an example presentation, circled in red).
View the article titled How do I customize the name of my links? for instructions on adding and customizing additional links, and simply title the link "CV" or "Curriculum Vitae". This does require that your CV be publicly available somewhere on the web.
View the article titled How do I customize the name of my links? for instructions on adding and customizing additional links.