Call to Action

Every web page should have a call to action, or a purpose and a response you would like to have from your audience. Maybe you want your audience to apply for a scholarship or complete a form. Maybe you would like them to read about your research. Or maybe you want them to just look at your photos.

Know what you would like to achieve with each of your web pages. This will help you keep focus and will result in a better user experience.

Don’t hide your call to action!

You did all the research, took all the photos, and you want to share your knowledge with the MSU community. You want to display an image gallery of over 50 photos, complimented by explanatory information.

Unfortunately, most users will not scroll all the way through long web pages. But you can combat this by breaking up your text into multiple web pages. Consider making one web page dedicated to the images and a complimentary web page can provide the textual information from your research.

Perhaps another example is if you are requesting someone complete a form or apply to something. Don’t hide the Apply or Submit buttons at the very bottom of large blocks of text. Put it in an easy to find location, in a place where your audience will notice right when they open the page.

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