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Purpose of Page Descriptions in the CMS

Search engines use the Description attached to your web pages in order to find and organize search results. This is true for outside search engine pages like http://www.google.com, or internal search engine pages like those provided by the MSU search bar.

One of the easiest ways to improve your site’s searchability is to fill out the Description. We recommend you assign Descriptions to all of your web pages by editing Page Properties. This is especially useful when you are working with a faculty listing page or similar and would like the page to appear in search results displaying a Description rather than displaying the first faculty listing on the page.

Remember your site’s Description is displayed in the search results so it is important that your description be one or two well-written and fairly detailed sentences explaining what your page is about. If you do not provide a Description, the first sentences of your main content will be displayed in the search results.

Figure 1 illustrates the search results when a page description has been assigned.

 

Figure 2 illustrates the search results when a page description has not been assigned.

 

The Description field can be found by opening page properties.


Under Page Parameters locate the Description fields.


You do not need to fill out the Keywords and Tags fields.

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